This page will compile the key principles of Cleantech Web3 Marketing that investors should pay attention to, published one by one. Once refined, they will be assembled into a comprehensive guide, offering clear strategies for both investors and founders. If you have thoughts on the shared principles or would like to contribute your own, your input is highly valued.
Principle #1 Legal Registration Matters
A project must have legal status, including registration as a legal entity and all necessary legal permits. Only this factor can ensure that the project adheres to its stated terms and provides the possibility of claiming damages in case of non-compliance.
Principle #2 Assess the Project’s History and Vision
Before Web3 investing in cleantech, it’s crucial to understand the project’s history from its inception. When was the idea conceived? When was the company founded, and how was the team assembled? How were investments attracted? What were the initial goals, and what has been achieved? What are the future plans? These insights help determine whether the project has a solid track record (even with some failures) and a clear vision for the future—or if it’s merely built on hype and marketing without real substance.
Principle #3: Team Member Experience
A distinctive feature of projects attracting Web3 investments in cleantech is their connection to real-world life and traditional business, unlike typical Web3 projects that exist online and are often speculative in nature. Therefore, it’s worth paying attention to the team members—who they are and whether they have relevant experience in managing the type of business they aim to fund through Web3 investments. Moreover, it’s wise to go beyond a simple LinkedIn profile check and conduct deeper research. Look for mentions on company websites confirming their past roles, participation in conferences, contributions to analytical reports, or other documented activities.
Principle #4: Choose Security Tokens
Security tokens—issued by entities—grant rights like ownership, repayments, or profit shares. Their structure shapes your returns, tax implications, and valuation in tokenized cleantech. Unlike utility tokens (e.g., staking rewards) or meme-coins with no intrinsic value, security tokens offer real stakes. Founders: Target investor locations wisely—regulations matter.
Principle #5: Clear Project Concept Communication
Web3 cleantech investing blends two worlds—Web3 and real-world assets. Investors range from retail newcomers to experts in one field or both. Founders must communicate clearly, answering:
- What’s the business mechanism?
- What benefits await investors?
- How do they invest funds?
- How are security and returns guaranteed?
Clarity builds trust.
Principle #6: Easy Communication with the Project Team
Most projects targeting Web3 funding are designed with retail investors in mind. While it’s unrealistic to assign a personal manager to each investor, that’s no excuse for radio silence. Investors should have:
- Quick access to project updates.
- A place to ask individual questions.
In 2025, with chatbot integrations and real-time platforms widely available, there’s no reason not to offer this. Yet too many projects launch with high-energy communities and then… go silent.
If you want to build trust, it starts here:
- Stay visible.
- Stay responsive.
- Stay consistent.
Principle #7: Solid presence on review platforms
Many investors don’t start with project website or social media. They go to review platforms—Trustpilot, Reddit, crypto rating sites—looking for quick trust signals.
Positive = keep going.
Neutral or negative = move on.
This isn’t laziness, it’s efficiency. Web3 real estate lacks hype-driven urgency, so strong first impressions matter. Reputation is part of the funnel.